The insights you won’t find in vendor brochures or standard RFPs:
🤝 “If I Could Ask Every Supplier Just One Thing…”
🤝 If I could ask every travel supplier just one thing, it would be this:
**“Do you really understand what matters most to your client?”**
Too often, I see a disconnect:
– Suppliers focus on price and perks.
– Clients need flexibility, reliability, and clear communication under pressure.
In over three decades of consulting, I’ve worked on both sides – helping buyers optimize their travel programs, and supporting suppliers to position themselves as true partners (not just vendors).
When both sides align on goals, magic happens:
✅ Better traveler experience
✅ Fewer disputes and surprises
✅ Stronger, longer-term partnerships
👂 I’d love to hear from both sides:
– If you’re a supplier: What do you wish clients understood about your work?
– If you’re a corporate buyer: What do you *really* value in a travel partner?
